How Podcasts Could Reverse the Influence of Talk Radio

During his thirty-year career, Martin Luther produced 544 separate books, pamphlets, or articles, slightly more than one every three weeks. He was responsible for over a fifth of the entire output of pamphlets by German presses in the 1520s, the master of the possibilities that the Gutenberg press had unlocked.

That changed religion in the West. The Protestant Revolution shifted power from church to state.

In 1987 the Reagan Administration repealed the Fairness Doctrine that meant broadcasters were no longer obligated to dedicate programming to public interest or to represent opposing points of view. This was a boon to conservative talk radio. Between 1987 and 1992, the number of talk radio stations in the country rose from 240 to 900, and Rush Limbaugh came along, the master of advocacy reporting.

That changed politics in the US. From 1931 to 1995, Democrats had controlled congress 30 out of 32 sessions. After the rise of talk radio, Democrats controlled the House in only 2 of 12 sessions. The 2018 election made it 3 out of 13.

The 2018 election was the first post-podcast election. It was a blue wave. Obviously there is a lot more going on than podcasts (in the same way that a lot more was going on in politics after 1995 than talk radio) but the long-form of podcasts might do for wonky politics what talk radio did for conservative politics, giving an edge to the folks who take longer than 4 minutes between commercials to make their point.