When it's a blob.
Blog is a verb, an active, updated, and on-going monologue for others to hear.
Blob is a noun. It suggests something that just sits there - like a street sign or old book.
This next week, R World will be a blob. Tune in next week and witness it's return as a live broadcast, words streaming across your computer monitor like stock quotes across a ticker tape.
Have a very, merry Christmas. Do at least two things that seem unnecessarily kind: one for someone else and one for yourself.