The seats are small - at least for Americans which, as near as I can tell are their target market. They no longer serve meals. And now, my dear wife tells me, the Airlines are planning to make the seats smaller still.
I can only conclude that the airlines have decided to do their bit to promote fitness. And of course, if they can lower the average weight of American passengers by even 5%, that has to translate into fuel savings enough that they might even turn a profit. As much as I resent their methods, I have to admit to grudging admiration.
Maybe if they set up pedals that we could use to generate electricity for fans and lights they could accelerate this process.