There are real issues in this campaign. By far the biggest and most urgent is 24/7 news agencies' need to run stories that drive ratings and click-throughs. As it turns out, we're less interested in politics than politicians, and it doesn't take us long to go through the entire cycle of intrigue, approval, skepticism, and dismissal with a candidate. The process from intrigue to dismissal has never been quicker and the period of serious campaigning has never been longer. So, there is a lot of demand for shiny new objects in the form of candidates. And while we aren't really sure that we want Joe for president, we are sure that we want him in that candidate parade. "We need you to run, Joe, if only for ratings bump."