08 May 2026

A Stunning Rise in Boise's Wealth

I worked with project managers at Micron in Boise. One of the PMs told me that Idaho made three chips: potato, wood, and computer.
I suspect that it's tough to get reservations at the few fancy restaurants in town this week. Their stock has been on quite the run, up more than 75% in the last month. Be an interesting study for someone at Boise State to look at the effect of that level of new wealth in a relatively small city, an increase in market cap of about 240 billion in just a month in a city of just 240,000 - or about a million dollars per person. (I know. A lot of this is held by institutional investors, etc. but still.)



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