Within the next 20 years, something similar will happen with the share of workers who become entrepreneurs.
For a generation or more, there have been two routes to financial prosperity. One was to become a knowledge worker with the right credentials: an engineering degree, an MBA, a law degree. The other was to become an entrepreneur, whether painting on a large canvas like the luminaries of Silicon Valley or working out of the limelight to build a business that quietly makes you a deca- or centimillionaire.
The percentage who take the second route today? Closer to 1900’s 10% than 2000’s 90%. That number is about to change, and so is the way people get there.
AI will do two things. It will make a career as a traditional knowledge worker more challenging, slowing or even reversing the growth in cognitive occupations. And agentic AI in particular will make it far easier to become an entrepreneur.
Which companies will become enormously valuable? The ones that realize they are no longer hiring and managing knowledge workers. They are building teams of people who combine their expertise with agentic AI to do what we used to call entrepreneurship.
What does an internal entrepreneur look like? Someone who finds a new market for an existing product, or creates a new product for existing customers.
What systems will support them? Picture companies regularly running their own version of Shark Tank: employees pitch initiatives, and sponsors inside the company, including fellow employees, decide whether to invest or pass.
In the 1900s, we built the norms, the institutions, and the investments that made education the default for young people. Successful companies and communities will now do the same for entrepreneurship, making it the default for the people we used to call employees.
Industrial equipment made manual work less necessary and knowledge work more necessary. AI will do the same to knowledge work and entrepreneurship.
You can be at the front of this parade or the back.




