Jensen Huang, Nvidia’s co-founder and CEO, offers a powerful illustration of the progression Covey described from private victory to public victory.
The first three habits—Be Proactive, Begin with the End in Mind, and Put First Things First—are about learning to lead yourself, about private victory. Public victory begins with Habit 4: Think Win-Win.
Huang has said that he doesn’t talk about taking market share. Instead, he talks with others about creating markets.
Think about the power of that distinction.
If your goal is to take market share, you may find yourself competing with dozens—or hundreds—of companies for a larger portion of something that already exists.
But when your goal is to create a market, many of those potential competitors can become partners. Instead of asking how to take business from one another, you can ask what new products, services and industries you all might create together. You are collaborating rather than competing.
Imagine the difference between having dozens of competitors or having hundreds of partners.
Habit 4: Think win-win leads to Covey’s next two habits:
Habit 5: Seek First to Understand, Then to Be Understood.
And then:
Habit 6: Synergize.
Synergy means jointly creating something that neither party could have created alone—a new solution that produces value for customers, employees, shareholders and partners in a way that did not exist before.
You can think win-lose and compete harder for a share of the existing market.
Or you can think win-win and ask: What could we create together that none of us could create alone?
Again, it is the difference between having dozens of competitors or hundreds of collaborators.
Huang has helped build one of the most consequential companies of our time by pursuing that second path, working now to create not just a new market but a new economy, one powered by AI.
It might be worth thinking about.
Thinking win-win, that is.
Habit 4: Think win-win leads to Covey’s next two habits:
Habit 5: Seek First to Understand, Then to Be Understood.
And then:
Habit 6: Synergize.
Synergy means jointly creating something that neither party could have created alone—a new solution that produces value for customers, employees, shareholders and partners in a way that did not exist before.
You can think win-lose and compete harder for a share of the existing market.
Or you can think win-win and ask: What could we create together that none of us could create alone?
Again, it is the difference between having dozens of competitors or hundreds of collaborators.
Huang has helped build one of the most consequential companies of our time by pursuing that second path, working now to create not just a new market but a new economy, one powered by AI.
It might be worth thinking about.
Thinking win-win, that is.