"I asked myself 'What is the myth you are living?' and found that I did not know. So ... I took it upon myself to get to know 'my' myth and I regarded this as the task of tasks ... I simply had to know what unconscious or preconscious myth was forming me."
- C.J. Jung
Charles Tart makes the point that a hypnotist, in a matter of minutes, can program you to do things. How much more powerfully can society program you during the course of your life?
The purported purpose of life until now has been to be a good Christian, a good citizen, a good employee. That is, purpose has been given to the individual by social institutions.
The genuine individual distances himself from these institutions to do the hard work of defining herself with a degree of autonomy from them. The hero comes back from this shape-shifting exercise and transforms these institutions. It's hard work - and nobody's got to do it.