He began generating conspiracy theories.
They were more complicated to monetize, but much easier to find an audience for.
At this stage of the information economy, as it turned out, people were less interested in fiction labeled as fiction. They preferred their fiction smuggled in as breathless confession—presented not as invention, but as revelation: something they didn’t want you to know.
Traditional fiction merely asked you to suspend disbelief.
Conspiracy theory offered the more thrilling possibility that disbelief itself was proof you were onto something.
A successful screenplay got you money.
A successful conspiracy got you power.
They were more complicated to monetize, but much easier to find an audience for.
At this stage of the information economy, as it turned out, people were less interested in fiction labeled as fiction. They preferred their fiction smuggled in as breathless confession—presented not as invention, but as revelation: something they didn’t want you to know.
Traditional fiction merely asked you to suspend disbelief.
Conspiracy theory offered the more thrilling possibility that disbelief itself was proof you were onto something.
A successful screenplay got you money.
A successful conspiracy got you power.
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