Money Spent on Presidential Campaigns Ballooned After 2010 Citizens United Ruling

U.S. presidential campaign spending has grown dramatically over the past few decades.

The 2010 Citizens United ruling changed campaign finance by allowing corporations and unions to spend unlimited amounts on independent political ads, fueling the rise of Super PACs.

While U.S. GDP has grown roughly sevenfold since 1984, spending on presidential campaigns has increased by an astonishing 154 times. To put it another way: in 1984, campaigns spent about 120,000 times the president’s four-year salary. By 2024, that figure had ballooned to nearly 10 million times the president’s pay—which itself had doubled during that time.

And even with all that, this last election is the first in which we finally got past the amount we spend on Halloween - the other Fall classic designed to frighten people.